Digital growth & automation for doctors and clinics
Make It Easier for Patients to
Find You, Book You and Stay Connected.
Filari builds premium websites and connected digital systems for doctors, clinics and healthcare businesses — helping patients discover your services, book appointments, communicate on WhatsApp, make payments and stay connected before and after their visit.
Patient journey
LiveIllustrative clinic concepts and fictional demo data · not patient data
Choose your model
Different practices need different systems.
Not every clinic needs hospital software. Open any card for the journey, the features and an indicative cost.
The real front-desk problem
Patients want convenience. Your team wants fewer repetitive tasks.
The same six questions arrive every day, on three channels, while someone is standing at the counter.
"Doctor available हैं?"
Availability is checked in a diary, an Excel sheet, or a message to the doctor.
"Consultation charges कितने हैं?"
The same fee typed out twenty times a day, in two languages.
"कल appointment मिल जाएगी?"
Calendar opened, doctor called, slot written by hand, patient messaged back.
"Location भेज दीजिए."
Maps opened, link copied, pasted — again, for the same clinic.
"I need to reschedule."
Old entry deleted, new one created, doctor informed, patient confirmed.
"Report कब आएगी?"
Someone walks to the lab to find out, then walks back to reply.
What it costs the clinic
Your team should handle patients.
Technology should handle repetition.
The complete patient journey
Discover → Ask → Book → Visit → Follow-up → Return.
One patient, one connected journey. Ten stages where the experience is either supported or left to memory.
One patient, one journey
Ten stages · one appointment recordYour website is the digital front door
A healthcare website should do more than list a phone number.
Patients decide on evidence: who the doctor is, what the clinic treats, where it is, what it costs and how quickly they can be seen.
Dr. Ananya Sharma
MBBS, MD (Dermatology) · 12 years
Author, qualification, medical reviewer and last-reviewed date are shown on every clinical page — the trust signals healthcare content is judged on.
What the site carries
Every service page answers five questions: what it is, who provides it, where it is available, how consultation works and how to book. No diagnosis promises.
Online appointments
Let patients book without waiting for reception to answer.
Website, WhatsApp, phone and walk-in all feed one appointment record — so a slot can only be taken once.
Dr. Ananya Sharma · Dwarka
SaturdayBooking rules the clinic controls
Smart waitlist
5 waitingA cancelled slot is revenue that usually disappears quietly. The waitlist is the cheapest way to recover it.
The reality
You should be treating patients.
Not running the clinic through WhatsApp.
Every enquiry, every reschedule, every fee question arrives in the same inbox as your personal messages — and none of it is recorded anywhere.
Eleven of these arrive on a normal morning — while you are with a patient
The fix — WhatsApp automation
Same questions. Answered without you.
Every question above has one correct answer. Automation gives it instantly from your clinic schedule, then fills the enquiry record for you while the patient is still typing.
11:48 pm · the clinic is closed
The chat answers. The appointment is booked.
Nobody was at reception. Nothing was missed.
CRM
Filling…
Where the enquiry is captured — administrative detail only, recorded as the conversation happens.
New patient enquiry
Also recorded
Reception did not copy a single field.
Optional automation add-on — scoped separately from the website build.
From reception chaos to a connected patient journey
Turn WhatsApp into your digital front desk.
Patients already ask about doctor availability, fees, locations, appointments and follow-ups on WhatsApp. Filari connects those conversations with your website, doctor schedules, appointment system and payments — while anything clinical stays with your team.
Dermatology · Dwarka clinic · available Saturday and Monday
Dr. Ananya Sharma · Dwarka
Saturday, 29 Aug · 11:30 AM · ₹800
Please contact emergency medical services or seek immediate emergency care.
Administrative detail only — clinical records stay in the clinical system.
Illustrative simulation · fictional demo data · no real patient information
AI for administration, not diagnosis
Timings, availability, fees, services, directions, booking, rescheduling and approved FAQs. It never diagnoses, prescribes, interprets reports or decides clinical eligibility.
WhatsApp is a conversation layer
The appointment system stays the scheduling source of truth, the CRM holds the enquiry relationship, and clinical records stay in the clinical system. WhatsApp is never the medical record.
Escalation is built in
Symptom questions, report interpretation and emergencies follow clinic-approved protocol and route straight to a person — with the conversation context already attached.
We map your appointment and patient communication process, then say what can realistically be automated.
How the layers fit together
Every conversation can become an organised patient enquiry.
When a patient messages the clinic, the conversation connects to your enquiry system — so nobody re-types names, numbers, doctor preferences or follow-up notes into another tool.
Conversation layer
Enquiries, booking, reminders, directions, approved FAQs, payment links, review requests.
Scheduling source of truth
Appointment system
Doctors, locations, slots, appointment types, reschedules, cancellations, waitlist.
Relationship layer
CRM / enquiry
Contact, source, speciality interest, stage, tasks, communication and payment status.
Clinical record layer
EMR / EHR
Diagnosis, prescriptions, notes and reports — kept in the clinical system, not in the CRM.
Patient timeline in one place
Don't search through phones. See the patient journey in one place — with an AI summary of long conversations when staff need the short version.
Different channels, one enquiry view
Matching phone or email avoids duplicate contacts, so one patient is one record.
Administrative data onlyThe CRM holds contact, source, speciality interest, appointment and payment status. Sensitive clinical information is minimised and routed to the clinic's approved clinical system, portal or EMR.
Reception & owner view
Automation handles the routine. Your team keeps full visibility.
Today at the clinic
Sample dashboard · fictional demo data
Website, WhatsApp, phone and reception bookings all land in the same list, with the source recorded.
On the owner's phone
View an enquiry, open the conversation, assign it, add a note, create a task or change the stage — without reading every chat.
Intake, payments & patient portal
The appointment should arrive prepared.
Registration completed before arrival, payment handled where the clinic requires it, and a secure place for the patient to find their own information afterwards.
Digital intake & check-in
Insurance details and documents where applicable. Token or queue status for larger clinics.
Payments
Invoice and receipt issued automatically. Gateway charges are billed by the provider; insurance billing is not implied.
Patient portal — advanced module
Sensitive clinical information belongs here or in the clinical system — never in an ordinary chat thread.
Existing systems & the India health ecosystem
Don't replace a working clinical system without a reason.
Most clinics already run something — a practice management tool, an EMR, a lab system, accounting software. The first question is whether we can connect it, not whether we can rebuild it.
What we check first
Connect what works. Build what is missing. No integration is promised before feasibility is verified.
ABDM-compatible workflows
For appropriate Indian healthcare projects, workflows can be designed around ABHA, the facility and professional registries, consent-based record exchange and FHIR-compatible integration.
No automatic certification claimedAny ABDM integration follows current NHA specifications and the required approvals. Certification is a process the healthcare provider completes, not something a website includes.
After the visit
Consultation ends. The patient relationship doesn't.
Follow-up, recall and feedback run on clinic-approved rules — never on an automation deciding for itself that a patient needs to come back.
Approved follow-up workflows
Clinical communication rules stay with the clinic. Recall logic is configured by clinicians, not inferred.
Reviews & reputation
No fake reviews, no gating to only happy patients, no rewards for positive ratings, and no patient details in public replies.
Process automation
Automate repetition. Keep healthcare human. Every workflow is configurable and can be switched off.
Be found when patients are looking
Most patient journeys start with a search and a map.
Local visibility, credible content and a booking button in the right place — the three things that decide whether a search becomes an appointment.
Local search
Real intents: "dermatologist in Dwarka", "dental clinic near me", "eye specialist in Noida". Useful pages only — no mass-produced thin location pages.
Healthcare content, done responsibly
AI may assist drafting. Clinical content gets qualified human review before publishing — never hundreds of unreviewed medical pages.
Answer-engine visibility
Short factual answers to the questions patients actually type:
Key information stays in crawlable HTML with valid structured data — no invented "AI SEO" tags.
Growth partnership
An agreed monthly mix: website updates, new service pages, doctor profiles, local SEO, Google Business Profile, patient education content, appointment landing pages, WhatsApp workflows, review management, conversion work and analytics.
Paid media spend and third-party software costs are separate. No guaranteed patient volume, no guaranteed rankings.
What the analytics answer
Also: source, doctor, speciality, location, cancellations, reschedules, new vs repeat patients, review volume and response time — operational data only, never clinical detail in marketing analytics.
Security & privacy
Healthcare data deserves healthcare-level discipline.
The architecture is designed around collecting less, restricting access, and being able to prove who saw what.
Data minimisation
Collect only what the workflow needs
Role-based access
Reception, doctor and admin see different things
Strong authentication
With session and device controls
Audit logs
Every access recorded
Encryption
In transit and at rest
Secure storage & backups
With tested restore
Consent & retention
Recorded and time-bound
Vendor & access controls
Revocable, with incident process
For India, the design accounts for applicable obligations under the Digital Personal Data Protection Act and its rules, alongside sector-specific requirements. For ABDM-connected workflows, health records are linked and accessed with informed patient consent. Compliance is never claimed automatically — final compliance depends on implementation, organisational practice, contracts and applicable law.
Speciality experience
Each speciality books, schedules and follows up differently.
The booking logic, the intake form and the follow-up rhythm change with the speciality — the platform should too.
Dental
Consultation → treatment plan → multi-visit scheduling
Dermatology
Consultation → procedure → follow-up photos with consent
Physiotherapy
Assessment → session package → attendance tracking
Eye care
Screening → test → prescription → optical
ENT
Consultation → diagnostics → procedure
Paediatrics
Appointment → vaccination schedule → recall
Gynaecology
Consultation → scans → visit schedule
Orthopaedics
Consultation → imaging → physiotherapy referral
Diagnostics
Test booking → collection → report delivery
Sample experiences
Different practices. Different digital experiences.
Open any practice to walk through its home page, doctor profile, booking, WhatsApp, mobile view and admin screens.
Illustrative clinic concepts built for this page · fictional doctors and demo data
Investment
Start with the system your practice actually needs.
Indicative ranges. Final cost depends on doctors, locations, pages, appointment complexity, portal, integrations, automation, security requirements and custom workflows.
Individual doctor / profile website
₹15,000 – ₹30,000+
Professional clinic website
₹30,000 – ₹60,000+
Advanced / multi-doctor clinic
₹60,000 – ₹1,50,000+
Patient portal / custom platform
₹1,50,000 – ₹3,00,000+
Hospital / multi-location system
₹3,00,000+ / custom
Optional add-ons
Commercial clarity
Website development and automation are separate layers.
Your Filari healthcare website can be built on its own. WhatsApp automation, AI agents, conversation-to-CRM sync, workflow automation and related integrations are optional paid features, scoped separately.
Website + CMS
Included per the selected website package, subject to third-party licences
Filari CRM
Eligible website clients may receive basic access for a defined promotional period; platform and source code remain Filari IP
WhatsApp automation
Optional paid add-on
WhatsApp → CRM sync
Optional integration feature
AI front desk
Optional paid add-on; usage, API and model charges may apply
WhatsApp Business Platform
Meta / BSP messaging charges are separate
Patient portal / EMR
Separately scoped
Mobile app
Separately quoted
Advanced workflows
Quoted by complexity
Pricing depends on enquiry volume, WhatsApp numbers, appointment workflows, CRM integration, AI usage, locations and doctors.
Questions
What clinics ask before starting.
Eighteen answers on websites, booking, WhatsApp, AI limits, integrations, data protection and commercials. If yours is not here, ask it directly.
Website & booking
01What should a clinic website include?
Doctors, specialities, services, locations, timings, trust information and an obvious way to book or contact the clinic — with directions, FAQs and emergency guidance.
02Can patients book appointments online?
Yes. Booking can be configured by doctor, speciality, location, appointment type, date and available slot according to the clinic workflow.
03Can patients reschedule or cancel online?
Yes. Routine reschedules and cancellations can happen without reception, and the released slot can be offered to the waitlist automatically.
04Can a multi-location clinic manage appointments centrally?
Yes. Location-based booking, doctor-to-location mapping and a central dashboard, with local pages and listings per branch.
WhatsApp & AI
05Can appointment booking happen on WhatsApp?
Yes — enquiries, slot selection, confirmation, reminders and rescheduling, where the configured system and platform capabilities support it.
06Can WhatsApp store medical records?
No, and it should not be positioned that way. WhatsApp is a communication channel; sensitive clinical information belongs in appropriately secured healthcare systems.
07Can AI answer patient questions?
AI can handle approved administrative FAQs, availability, booking and routing. It must not diagnose, prescribe or interpret medical results.
08What happens with a clinical or emergency question?
The conversation follows clinic-approved protocol and routes to a person, with emergency guidance shown rather than any attempt at diagnosis.
09Can the system send reminders?
Yes — appointment, payment, document and clinic-approved follow-up reminders can be automated, with the patient able to confirm or reschedule.
Systems, payments & data
10Can patients pay online?
Yes, depending on the selected payment gateway — consultation prepayment, deposits, procedure payments and outstanding balances, with invoices and receipts.
11Can Filari integrate our existing EMR?
Potentially. It depends on the existing system exposing APIs, the permissions available and technical feasibility, which we verify before promising anything.
12Can you integrate ABDM?
Where applicable, ABDM-related workflows can be scoped according to current NHA specifications and the required approvals. Certification is never claimed automatically.
13Can you build a patient portal?
Yes, as an advanced module — appointments, payments, documents, forms, secure messages and family profiles.
14How is patient data protected?
Through data minimisation, role-based access, strong authentication, encryption, audit logs, retention rules and consent — designed against applicable Indian data-protection obligations.
Commercials & growth
15Is WhatsApp automation included with a website?
No. The website and CMS are one layer; WhatsApp automation, AI agents, CRM sync and advanced workflows are optional paid add-ons, scoped separately.
16Can you build a mobile app?
Yes, separately scoped and quoted for iOS and Android.
17Can a clinic have multiple locations?
Yes — with location-based booking, per-branch listings, central reporting and role-based permissions.
18Can Filari help bring more patients?
Filari improves discoverability, local search, booking convenience, reputation, content and digital conversion. It does not guarantee patient numbers — outcomes depend on reputation, location, speciality, competition and service quality.
Build a better patient journey
Your patients need your care.
Technology should make it easier to reach you.
From the first search to booking, reminders, follow-up and the next visit — build a digital experience that feels professional, convenient and human.