Built for Home Business & D2C Brands.
Start Small. Sell Professionally.
Build Your Own Brand.
Whether you sell handmade products from home, run an Instagram shop or build a growing D2C brand, Filari helps you create a professional digital store that represents your products, builds trust and automates your sales.
From your website and product catalogue to WhatsApp ordering, payments, shipping, reviews and growth support — everything can work together.
Jewellery. Copper Bottle. Ayurvedic. Fashion. Food & Gift. D2C Brand.
Your products are unique. Your online store should be too.
Aarya Silver Store
Handmade Oxidised Jewellery
Next dispatch
Jaipur · Today, 5:00 PM
Store Dashboard
AutomatedOrders
128
94
Revenue
₹1.45L
Today’s sales & activity
Where are you today?
Your business doesn't have to be big to start professionally.
Five starting points. Open any one for the journey, the features and an indicative cost.
When the business starts on WhatsApp
Selling is easy. Managing every message manually isn't.
"Price क्या है?"
Typed out twenty times a day.
"Available है?"
Checked in a box under the table.
"और design दिखाइए."
Scrolling the phone gallery, again.
"UPI भेजो."
QR screenshot resent from chat history.
"Payment हो गया?"
Banking app opened to confirm.
"Order कब आएगा?"
Courier site checked manually.
"Tracking भेज दो."
Copied and pasted per customer.
"Same product फिर चाहिए."
If you remember who they were.
And behind the messages
Your business should not depend on
how fast you can reply to every message.
Same WhatsApp, a much smarter selling process
Your customers already buy through WhatsApp. Make the process work for you.
The same enquiry, two very different businesses. On the left, everything depends on how fast you can reply. On the right, your website, catalogue, payments and orders answer for you — and you still stay in the conversation where it matters.
925 silver · handmade · in stock
₹2,499 · free delivery above ₹1,999
Oxidised Jhumka · Qty 1 · gift wrap
Total ₹2,598 · delivery to 110024
AWB 4471 2290 · expected in 3 days
Your own first-party customer data — not a follower count on someone else's platform.
Illustrative simulation · fictional brand and demo data · not client work
Keep the personal touch
Automation answers price, stock, catalogue and tracking. You stay in the conversation for the things only you can answer — custom orders, gifting advice, bulk enquiries.
WhatsApp is not your database
Products, prices, stock, orders and customers live in your store. WhatsApp is the conversation on top of it — so nothing is lost when a chat is archived.
Nothing claimed before it is verified
"Payment received" is sent only after the gateway confirms it. Price, stock and delivery status always come from the system, never from AI.
Website & product experience
Give your products a digital home that feels like your brand.
Not a marketplace listing. Your own page, your own photography, your own story — with everything a buyer needs to decide without asking you.
Aarya Silver · Earrings
Oxidised silver jhumka
What each product page carries
Regulated productsFor health, wellness, ayurvedic and personal-care products we publish only claims your business can legally and factually support. No invented medical benefits.
Photography & visual story
Seven photos sell a handmade product better than seven paragraphs.
The set that answers the questions people ask in DMs — how big is it, what does it look like worn, how does it arrive.
AVIF and WebP with srcset, lazy loaded below the fold, descriptive alt text on every image
Checkout, orders & shipping
Make buying easier than sending a payment screenshot.
Checkout
Accounts are offered after the order, not demanded before it.
Order journey
#AS1042Stop answering "where is my order?" one customer at a time.
Shipping
Exact capability depends on the provider you choose.
My account — when it helps
For a very small store we keep checkout simple instead — account complexity you do not need yet is a cost, not a feature.
Festival commerce
Launch offers without rebuilding your store.
Diwali, Raksha Bandhan, wedding season, a flash sale before a big weekend — set the dates, set the rule, and the store handles the badges, the banner and the revert.
20% off sitewide
Announcement bar, banner and product badges switch on together — and switch off by themselves.
Illustrative countdown · the live one runs on the campaign end time
Campaigns and rules
Bundles & higher cart value
Honest bundles and add-ons only — no countdown pressure that isn't real, no fake stock scarcity.
Repeat purchase, reviews & brand story
The first order shouldn't be the last conversation.
Bringing customers back
Only to customers who agreed to hear from you. Consent is recorded with the order.
Reviews & trust
A small business needs trust more than a large brand does. Small does not have to look unprofessional.
Brand story
People often buy the story behind the product. Sourcing and sustainability claims are published only where they are factual.
Discovery beyond social media
Make your products understandable to Google and AI answers too.
Instagram reach is rented. Search and product feeds keep working while you sleep — and they need the same structured product data.
SEO foundation
Structured data: Product, Offer, BreadcrumbList, Organization, WebSite — and Review only when it is genuine. Never a fabricated rating.
Product feeds
Website and feed stay consistent — mismatched price or stock is what gets feeds disapproved.
AI answer readiness
Every important product answers, in crawlable HTML:
Nothing important hidden inside an image or behind a tap.
AI shopping assistant
Add-on"Wedding gift के लिए jewellery under ₹3,000 चाहिए."
Answers come from your actual catalogue. AI never invents price, stock, discount, ingredients, health claims, shipping or refund status. Usage and API charges are separate.
Social commerce & your own customer base
Instagram, Facebook, YouTube, creators and Google can all bring people in. What matters is that the order, the customer and the consent end up in your system.
Don't build only followers. Build customer relationships you can keep serving.
Mobile, scale & growth
Start with what you need. Add more when the business needs it.
Stage 1
Home seller
1 – 10 products · WhatsApp orders
Stage 2
Professional store
Catalogue · payments · shipping
Stage 3
D2C brand
Collections · reviews · offers
Stage 4
Automated commerce
Journeys · segments · analytics
Stage 5
Advanced business
Inventory · wholesale · app
10 products → 100 → 1,000+. Manual WhatsApp → connected WhatsApp. Single channel → multiple channels. The architecture is chosen so this does not mean rebuilding from scratch.
Mobile first, because your buyers are
A PWA, a native app, push notifications and loyalty can follow later. The app is scoped and quoted separately.
Growth partnership
Filari improves the technology, buying experience and growth execution around your business. Actual sales depend on your products, market demand, pricing, competition, margins and execution. Paid media spend and third-party software are billed separately.
Sample stores
Different products. Different brand stories.
Open any brand to walk through its home page, product, mobile view, WhatsApp, checkout and account screens.
Illustrative brand concepts built for this page · not client work
Before / after
Keep the personal touch. Lose the manual chaos.
Before
After
Same personal service.
A business that no longer runs on memory.
Investment
Start at the scale your business is at today.
Indicative ranges. Final pricing depends on product count, design, content, payments, shipping, automation, integrations, customer accounts, inventory and custom workflows.
Starter product / home business
₹15,000 – ₹30,000+
Single product or a very small catalogue
Professional small e-commerce
₹30,000 – ₹60,000+
Growing home business or handmade brand
Growing D2C store
₹50,000 – ₹1,00,000+
Larger catalogue and repeat customers
Advanced D2C
₹1,50,000+ / custom
Multi-warehouse, wholesale or international
Commercial clarity
The website is one layer. Automation is another.
Your store can be built on its own. WhatsApp automation, AI agents, conversation-to-CRM sync and advanced workflows are optional paid features, scoped and priced separately.
Website + CMS
Included per the selected website package, subject to third-party licences
Filari CRM
Eligible website clients may receive basic access for a defined promotional period; you own your business and customer data, Filari retains platform and source-code ownership
WhatsApp automation
Optional paid add-on
WhatsApp → customer sync
Optional advanced integration
AI shopping agent
Optional usage-based add-on; API and model charges may apply
WhatsApp Business Platform
Provider and messaging charges are separate
Shipping, payments, apps
Third-party provider charges are separate
Mobile app
Separately scoped and quoted
Advanced workflows
Quoted by complexity
Pricing depends on order volume, WhatsApp numbers, catalogue size, payment and shipping integrations and AI usage.
Questions
What small brands ask before starting.
Nineteen answers on starting small, WhatsApp, payments, shipping, growth and what is included. If yours is not here, ask it directly.
Starting out
01Can I build a website if I only have one product?
Yes. A focused single-product website is designed around product education, trust, checkout and repeat purchase — not around a catalogue you do not have yet.
02Is an ecommerce website useful for a home business?
Yes. It gives customers one professional place to see products, prices, policies and delivery information without depending on individual messages.
03Can a home business look professional online?
That is the point of the build. Photography, policies, reviews and a working checkout do more for trust than the size of the business.
04Can a small store grow into a larger ecommerce system?
Yes. The architecture is chosen so 10 products can become 1,000 and manual WhatsApp can become connected WhatsApp without rebuilding from scratch.
WhatsApp & social
05Can customers still order or ask questions on WhatsApp?
Yes. WhatsApp stays an important conversational and assisted-selling channel while the website and order system keep product and transaction data organised.
06Can WhatsApp automatically send my catalogue?
Product information can be connected to your approved catalogue so common enquiries return the right products automatically, with live prices and stock.
07Can I sell on Instagram and my own website?
Yes. Social drives discovery; your website becomes the owned commerce destination where the order and the customer record live.
08Will automation make my brand feel impersonal?
It handles price, stock, catalogue and tracking. Custom orders, gifting advice and bulk enquiries are routed to you with the conversation attached.
Payments, orders & shipping
09Can customers pay online?
Yes, according to the selected payment gateway — UPI, card, net banking, and payment links where useful.
10Can COD be added?
Yes, where it suits the business and the fulfilment model, with pincode rules and order confirmation to reduce returns to origin.
11Can shipping be integrated?
Yes, subject to your shipping provider — labels, AWB, pickup, tracking, serviceability and delivery estimates.
12Can orders be tracked automatically?
Yes. Status changes push to the customer through the website, email or WhatsApp, so "where is my order?" answers itself.
13Can I manage inventory?
Yes, from a simple stock count to multi-location inventory or an integration with a system you already use.
Growth & commercials
14Can you create festival discounts automatically?
Yes. Offers can be scheduled with start and end dates, discount rules, banners, badges and a countdown — and they revert on their own.
15Can reviews be collected automatically?
Yes, requested after delivery, with photo and video reviews where the customer consents. Never fabricated.
16Can AI recommend products?
Yes, as an optional add-on using your approved catalogue data. It never invents price, stock, ingredients or delivery status.
17Can I build a mobile app later?
Yes, separately scoped and quoted. A PWA is often the sensible step before a native app.
18Is WhatsApp automation included with the website?
No. The website and CMS are one layer; WhatsApp automation, AI agents and CRM sync are optional paid add-ons.
19Will Filari guarantee sales?
No. Filari improves your digital foundation, buying journey, discoverability and growth execution. Sales depend on product quality, demand, pricing, competition and business execution.
From home business to digital brand
You started with a product.
Now build the brand around it.
You do not need a huge catalogue, a large team or complicated software to start professionally. Build the right digital foundation today, and add more as your customers and business grow.
