Websites, property journeys & automation for real estate
Make It Easier to Discover,
Visit and Buy the Right Property.
Filari builds premium websites and connected digital journeys for property consultants, brokers, builders, developers and property-management businesses — from property discovery and WhatsApp enquiries to site visits, bookings, payments, channel partners and rental operations.
Buyer requirement
LiveCRM, updating alongside
Illustrative project concepts and demo data · not client work
Choose your business
Different property businesses need different systems.
A broker does not need developer inventory. A developer cannot run on a listing page. Open any card for the journey, the modules and an indicative cost.
Real estate runs on follow-up
The lead is expensive. Losing it in WhatsApp is even more expensive.
You pay for the portal listing, the Meta campaign and the Google click. Then the enquiry lands in a personal chat and the journey stops being visible to anyone.
Who owns this lead?
Two agents call the same buyer. Or nobody does.
Did anyone actually call?
No log, no timestamp, no answer.
Which property was it for?
The buyer remembers. The system does not.
What was the budget?
Asked again on the third call.
Was the brochure sent?
Probably. Which version?
Was a site visit booked?
It was discussed. That is not the same thing.
Did they visit?
Only the salesperson knows.
What did they say afterwards?
Not written anywhere.
What is the next follow-up?
Whenever someone remembers.
More leads are not useful
if the journey after the lead is broken.
From property enquiry to site visit
Your buyers already ask on WhatsApp. Make the conversation work harder.
The same enquiry, two very different businesses. On the left it depends on how quickly someone finds a price sheet. On the right the buyer is qualified, matched, booked into a site visit and recorded — while your team still handles the negotiation.
Sector 79 · 3 BHK · 1,845 sq ft
From ₹1.75 Cr · possession Dec 2027
Conversation timeline on the same record: enquiry → brochure sent → floor plan viewed → site visit offered → confirmed → visited → follow-up → negotiation → booking.
Illustrative simulation · fictional projects and demo data · not client work
Automation qualifies. People close.
Budget, configuration, location, timeline and site-visit slots are handled automatically. Negotiation, pricing discussions and booking stay with your sales team.
Enquiries belong to the business
Property enquiries should not live only inside a personal agent phone. Authorised staff can see the lead, the conversation and the next action from desktop or mobile.
Never invented
Availability, price, RERA status, possession date and approvals come from approved project data. No AI guesses, and no promise of appreciation or rental return.
Property search & discovery
Help buyers find the right property faster.
Buy, rent or commercial — with filters that match how buyers actually describe what they want.
Location
Property type
Configuration
Also filter by
Price · area · possession (ready or under construction) · furnishing · amenities · facing · floor · builder.
Aster Greens
Sector 79 · 3 BHK
₹1.75 Cr+
Vireo Heights
Sector 88 · 3 BHK
₹1.92 Cr+
Meridian One
Dwarka Expressway
₹2.05 Cr+
Mobile-first filters — most property search in India starts on a phone.
Property & project detail page
Answer the buyer's questions before the site visit.
Everything a serious project page carries
Only verified facts get publishedDistances, prices, possession dates, approvals and project claims come from the developer's approved material. RERA registration details are published accurately — a field in a CMS does not make a project compliant.
Project launch system
Launch a new project like a campaign — not just another web page.
Admin creates once
Then activates
Buyer segmentation
A new Gurgaon 3 BHK launch goes to the buyers whose recorded requirement actually matches:
Also segmentable by city, locality, end use versus investor, property type and previously viewed projects. Never sent to people who did not opt in.
Every engagement — brochure downloaded, floor plan viewed, site visit booked — updates that buyer's profile for the next launch.
Site visits & the sales team
Turn property interest into an organised site visit.
The site visit is where property deals are actually made or lost. It deserves more than a line in a diary.
Sunday · Aster Greens
6 visitsStatuses: scheduled · confirmed · visited · no-show · rescheduled · cancelled.
What each visit records
After the visit
One question, asked every time: what did the buyer think?
Visit notes, photos where relevant, the outcome and the next action — recorded against the lead, not remembered.
What the salesperson sees
Inventory, cost sheets & booking
Project → tower → floor → unit, with availability that is actually true.
Tower B · Floor 12
2 availableInternal pricing and unit-level inventory are not exposed publicly unless the business chooses to publish them. The public site uses controlled availability rules.
Indicative cost sheet
An indicative cost sheet is a sales document, not a binding agreement — and it says so.
Token & booking
Statuses: pending · under review · confirmed · cancelled. Regulated property is never auto-booked without the correct business and approval process.
After the booking
Let buyers see their property journey without calling every time.
Payment schedules, receipts, documents and construction progress are the questions your sales team answers for the next three years. They should answer themselves.
Payment schedule
On trackConstruction-linked and milestone-linked plans supported. Automations: demand notification, due reminder, receipt, overdue reminder.
My property portal
Available on the web, and as a mobile app where the project justifies it.
Construction updates
Delivered to the portal, and by email or WhatsApp where configured. Keep customers informed after the booking too.
Channel partners & commissions
Give brokers clear access without losing control.
Channel partners bring a large share of Indian property sales. They need inventory, assets and lead registration — and you need attribution you can defend at payout time.
Partner onboarding & access
Lead registration prevents the argument that ends most partner relationships: who brought this buyer first.
Commission management
Every change keeps its history, so a payout dispute has a record rather than two memories.
The rental journey
Property technology isn't only about selling.
Nine stages between an empty property and a renewed lease — each one a place where rent leaks or a tenant leaves.
Vacant to renewed
Nine stages · one property recordRent collection
Late fees only where contractually valid. Payment-provider costs are separate.
Lease management
Automation: lease expiring in 90 days → owner and manager notified → renewal workflow starts.
Maintenance
Vendor, cost, invoice and property history all recorded.
Owner portal
Access is restricted by role — owners see their properties, tenants see their own lease.
Commercial property management
Office, retail, warehouse, industrial and coworking.
Commercial tenancy is a different data model: CAM, escalation, utilities and fit-out matter as much as rent.
Property marketplace
Several roles, one platform, real revenue models.
Roles & features
Revenue models
Listing verification
Say exactly what was checkedIdentity, ownership or authority evidence, broker details, project details and RERA information where relevant. A verification badge must never imply a legal or title guarantee unless qualified professionals have done that work.
AI, alerts & telephony
Let buyers describe what they need. Let the system remember it.
AI property assistant
Add-on"3 BHK near Golf Course Extension Road under ₹2.2 Cr, possession within two years."
Never generated by AI
Availability, price, RERA status, possession date, legal approval, rental return, guaranteed appreciation or booking status. All of it comes from approved project data. Usage-based pricing.
Property alerts
Let the system remember the requirement.
New launch automation
A new Noida 3 BHK is published; opted-in buyers whose recorded requirement matches receive an approved message with View project, Download brochure and Book site visit. Every tap updates their profile.
Calling & telephony
Call outcomes join the same enquiry timeline as WhatsApp and web activity.
Where buyers come from, and how they arrive
Which marketing actually produces site visits?
Lead source attribution
Sample dashboard · demo data
Sources tracked: Google Ads, Meta, 99acres, MagicBricks, Housing, website, WhatsApp, referral, channel partner, walk-in, hoarding QR and calls.
Walk-in & site office
Replaces the handwritten visitor register that nobody ever reads again.
Virtual visits & NRI buyers
NRI legal and tax questions are routed to qualified professionals, never answered by the website. CTA: book a video tour.
Building the website is step one
Great properties still need the right buyers to discover them.
Search architecture
No thousands of thin locality pages. A location page earns its place with a map, connectivity, property types, relevant projects, infrastructure, schools, hospitals, business hubs and FAQs.
Answer-engine content
Important facts stay in crawlable HTML — not locked inside a brochure PDF.
Growth partnership
Paid media spend is separate. No guaranteed leads or bookings.
RERA, trust and investment languageProject registration numbers, developer details, approved plans, disclaimers and the official RERA link are published accurately. We never write "guaranteed appreciation", "guaranteed rental return" or "risk-free investment", and a CMS field does not make a project RERA compliant — the actual content, approvals and advertising do.
Reviews & reputation
Brokers
Customer reviews, site-visit experience, service feedback.
Developers
Brand reputation, customer stories, delivery record.
Property managers
Tenant and owner feedback.
Real reviews only. Project ratings are never fabricated.
Multi-language & mobile apps
Primary content → AI-assisted translation → human review → publish, on language-specific crawlable URLs. Project, legal, RERA and pricing content requires strict review before it goes live.
Separate apps can serve the sales agent, channel partner, customer, tenant and property manager — leads, follow-ups, site visits, inventory, bookings, documents, payments, maintenance and notifications. Quoted separately.
Before / after
Same property business. A much better connected process.
Before
After
The property is physical.
The buyer journey is increasingly digital.
Why Filari
We don't start with a CRM. We start with how your property business works.
Property-first UX
Understand what a buyer needs to decide before designing the interface.
Connected journeys
Website, WhatsApp, site visits, bookings and operations as one path.
Automation with human sales
Routine actions automated. High-value negotiation stays human.
Growth after launch
Technology, content, campaigns, analytics and optimisation.
Sample experiences
Different property businesses. Different digital experiences.
Open any one to walk through its home page, search, property page, WhatsApp, site visit, mobile and dashboard screens.
Illustrative concepts built for this page · fictional projects · not client work
Investment
Start with the property system you actually need.
Indicative positioning ranges, not fixed quotations. Final pricing depends on listings, projects, design, inventory, users, roles, integrations, automation, customer portals, mobile apps and custom workflows.
Property consultant / broker website
₹25,000 – ₹50,000+
Individual brokers and small dealers
Professional property / developer website
₹50,000 – ₹1,00,000+
Multiple projects and richer content
Advanced real estate sales platform
₹1,50,000 – ₹3,00,000+
Inventory, bookings and channel partners
Property management / rental platform
₹1,50,000+ / by scope
Landlords, managers and portfolios
Property marketplace
₹2,50,000+ / custom
Multi-role platform with revenue models
Enterprise developer / PropTech
₹3,00,000+ / custom discovery
Multi-project developers and groups
Commercial clarity
The website is one layer. The property system is another.
A website can be delivered on its own. Automation, AI, inventory, portals and partner systems are separate modules — scoped, quoted and built when the business needs them.
Website + CMS
Included according to the selected website-development scope
Filari CRM
Eligible website clients may receive basic access per the applicable promotional offer; you own your business and customer data, Filari retains platform and source-code IP
WhatsApp automation
Optional paid add-on
WhatsApp → CRM sync
Optional advanced integration
AI property agent
Optional usage-based add-on
Property inventory / booking
Advanced custom module
Customer / tenant portal
Advanced module
Channel partner portal
Advanced custom module
Mobile app
Separate scope
Portal, telephony, WhatsApp, payment APIs
Third-party charges are separate where applicable
Pricing depends on lead volume, projects, users and roles, integrations and the automation you actually want.
Questions
What property businesses ask before starting.
Twenty-one answers on websites, WhatsApp, AI limits, inventory, bookings, channel partners, rentals, marketplaces and what is actually included.
Website & enquiries
01What should a property dealer website include?
Current properties presented clearly, location, budget and property-type filters, high-quality photos and details, buyer requirement capture, and an easy path to a site visit or a call.
02What should a real estate developer website include?
Project pages with configurations, pricing, floor plans, master plan, amenities, construction status, location, RERA information, brochure, site-visit booking and enquiry capture.
03Can leads from property portals enter CRM automatically?
Yes, where the portal or integration method supports it — with the source recorded so attribution survives.
04Can every WhatsApp conversation appear in CRM?
Relevant business conversations can be linked to the lead record through an approved integration. Exact capability depends on the WhatsApp API architecture.
05Can a website show real-time property inventory?
Yes, with controlled availability rules. Internal pricing and unit-level detail are only published if the business chooses to.
WhatsApp, AI & site visits
06Can property enquiries be automated on WhatsApp?
Yes — qualification, matched projects, brochures, floor plans, site-visit slots, confirmations and reminders, with escalation to a person for anything commercial.
07Can WhatsApp automatically share a project brochure?
Yes, when approved brochures and project content are connected to the automation workflow — always the current version.
08Can buyers book a site visit on WhatsApp?
Yes. Slots, confirmation, directions, salesperson assignment, rescheduling and reminders can all be part of the configured workflow.
09Can AI recommend properties?
Yes, using approved property inventory and the buyer requirement. It never invents availability, price, RERA status or possession dates.
10Can AI predict guaranteed appreciation?
No. Uncertain investment outcomes are never presented as facts — no guaranteed appreciation, rental return or risk-free claims.
Developer & partner operations
11Can the system manage developer inventory?
Yes — project, tower, floor and unit, with attributes, pricing and statuses from available through hold, booked, blocked and sold.
12Can customers pay a booking amount online?
Yes, where the project commercial and legal process and the payment provider support it. Regulated property is never auto-booked without approval.
13Can developers send construction updates?
Yes — milestone, photos and video, delivered to the customer portal and by email or WhatsApp where configured.
14Can you track broker commission?
Yes. Percentage, fixed, slab and milestone rules, project or unit specific, with an eligibility, approval and payout workflow and a full audit trail.
15Can channel partners have their own access?
Yes — a partner portal with controlled inventory access, marketing assets, lead registration, site visits, bookings and commission visibility.
Rental, marketplace & commercials
16Can landlords collect rent online?
Rental management can support rent, maintenance charges, deposits, receipts and autopay according to the payment provider.
17Can tenants raise maintenance requests?
Yes, with photos and description, automatic categorisation, vendor assignment, status updates and a full property history.
18Can owners have a portal?
Yes — properties, occupancy, rent, outstanding amounts, expenses, maintenance, statements, lease status and documents, restricted by role.
19Can Filari build a property marketplace?
Yes, as a custom platform with multi-role accounts, listing approval, search, moderation, subscriptions, featured listings, lead allocation and payments.
20Can Filari build a real estate mobile app?
Yes. Separate apps can serve the sales agent, channel partner, customer, tenant or property manager. Scoped and quoted separately.
21Do you guarantee property leads or sales?
No. Filari improves the technology, buyer experience, digital visibility and sales-process execution. Outcomes depend on project quality, location, pricing, demand, competition, your sales team and market conditions.
From property search to property relationship
You build and sell properties.
We build the digital journey around them.
From the first search and WhatsApp enquiry to site visits, bookings, rentals, payments and ongoing customer communication — a system that makes your property business easier to discover and easier to operate.