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Websites, RFQ Automation & Digital Growth for Manufacturers

Manufacturing & Industrial Websites That Help Buyers Find You, Understand You, and Do Business With You.

Filari builds premium websites and connected digital systems for manufacturers, OEMs, factories, industrial suppliers and engineering businesses.

Industry-focused websites
RFQ & quotation automation
Process & workflow automation
SEO, AEO & AI-search ready

Talk to a manufacturing digital expert

airoflow-filters.in/products/cartridge-filters
Airoflow Filtration Catalogue & RFQ 6 pages
precision-oem-parts.in/part/6205-2rs
PreciworksPart search
smartpack-bottles.in/range
SmartpackRange explorer
Structured RFQscaptured from the website, not free-text forms
One viewof every enquiry, quote and follow-up
24/7enquiry capture from buyer search

Illustrative website concepts and sample dashboard data · not client work

Filari Manufacturing Command Center

Sample dashboard · illustrative data

Live
RFQs Received128▲ this month
Quotes Sent96▲ this month
New Enquiries212▲ this month
Orders41▲ this month
Enquiries over time last 30 days
Order progress
Completed68%
In production22%
Awaiting dispatch10%

The buyer journey, digitised

Product → RFQ → Quote → Order → Delivery → Service.

One connected path instead of six disconnected tools. Every stage below can be built, tracked and partly automated.

One connected path

Six stages · one system of record
01ProductCatalogue buyers can search
02RFQStructured requirement capture
03QuoteCreate, share and track
04OrderConfirmed and in production
05DeliveryDispatch and documents
06ServiceSpares, warranty, repeat orders
01ProductCatalogue buyers can search
02RFQStructured requirement capture
03QuoteCreate, share and track
04OrderConfirmed and in production
05DeliveryDispatch and documents
06ServiceSpares, warranty, repeat orders
Buyer searches One quoted order

Where business quietly leaks

Your factory may be strong.
Your digital buying experience should be too.

Most industrial buyers shortlist suppliers long before they call. These are the seven places that shortlist is usually lost.

Unclear website

A buyer cannot quickly understand what you manufacture, your capabilities, or the applications and industries you serve.

Products hidden in PDFs

Buyers must download a 40-page brochure instead of searching and filtering products in seconds.

Generic contact forms

Name, email and message does not capture a useful industrial requirement — so the first reply is always a question.

Scattered enquiries

RFQs arrive by WhatsApp, email, salespeople, dealers, phone calls and the website — with no single view.

Slow quotation process

A technical requirement moves manually between sales and engineering, and the buyer waits.

Weak follow-up

Quotes go out, but follow-ups depend on whether an individual salesperson remembers.

No post-sale journey

Service, spare parts, warranty and repeat orders stay manual — the easiest revenue is the least organised.

The real cause

The problem is usually not a lack of software. It is a disconnected process.

So we design the process first, then build only the software that process needs.

One connected system

One connected manufacturing growth system.

Eight stages, built in the order that makes each one worth having. You can start at any stage and add the rest later.

01

Build

A premium manufacturing website that loads fast and reads clearly on a shop-floor phone.

02

Showcase

Products, capabilities, applications and certifications, structured the way buyers evaluate them.

03

Capture

Structured RFQs and enquiries from the website, catalogue pages and WhatsApp in one place.

04

Qualify

Product, quantity, specification, drawing, location and application — collected before the first call.

05

Quote

Create, upload, share and track quotations, with validity and status visible to the whole team.

06

Automate

Follow-ups, notifications, document delivery and reminders that do not depend on memory.

07

Operate

Orders, service, customer communication and dealer workflows in one operating view.

08

Grow

SEO, industry content, campaigns, analytics and steady conversion improvement.

Website styles

Manufacturing websites built around your business.

A spare-parts company should not look like a packaging manufacturer. A custom engineering company should not use the same website structure as a product distributor.

View manufacturing website examples

Six illustrative concepts built for this page · not client work

·

Open any project to walk through its full page set

Product & capability pages

Answer the questions buyers would otherwise phone you for.

A technical buyer asks three things before enquiring: what is this, will it fit my line, and how do I get a price. A good product page answers all three on one screen.

1

What is this?

Photo, model number, material and the industries the product is used in.

2

Will it fit my line?

Size, pressure, temperature and connection — in a table a buyer can scan in seconds.

3

How do I get a price?

Datasheet, drawing and a quote request on the same page, with no phone call needed.

example-valves.in/products/ssv-316-dn50

Model SSV-316

Stainless Steel Ball Valve

Flanged ball valve for chemical, pharmaceutical and food-grade lines.

MaterialSS 316 / CF8M
Size rangeDN15 – DN200
Pressure ratingPN16 / PN40
Operating temp.−29 °C to 200 °C
End connectionFlanged ANSI 150#
TestingHydro & seat, API 598
Datasheet · drawing · certificates

What every page carries

Real product photographyNot a brochure scan or a stock render.
A specification tableBuilt from your product data, identical in structure on every page.
Downloads in one placeDatasheet, drawing, test certificate and installation guide.
Where it is usedApplications and industries, so the buyer recognises their own case.
A quote button that knows the productThe enquiry arrives with the model and specification attached.

Selling capability, not catalogue items?

The same page structure carries a different set of facts.

Machines Processes Materials Maximum size Tolerance Capacity

Smart RFQ

Better enquiries start with better questions.

The RFQ form changes with the product. Pick a product below and watch which questions the buyer is actually asked.

Step 1 — what are you looking for?

Step 2 — the requirement, in your words

Drawing.pdf attached pdf · dwg · step
Buyer sees a confirmation, your team sees a complete brief.

What happens next

Automated
RFQ receivedinstant
Assigned to technical salesrouted
Follow-up scheduledday 2
Quote drafted & trackedstatus live

Acknowledgement, routing and reminders run automatically. Pricing, technical judgement and the final quotation stay with your team.

Daily operations

See more of your business in one place.

Not a CRM you have to feed. A working view of quotations, orders, RFQs, service and product demand — built from the workflow you already run.

Quotation management

#Q-2049Airoflow FiltersSent
#Q-2048Preciworks OEMApproved
#Q-2045Smartpack LtdDraft
#Q-2041Nova ChemicalsExpiring

Draft, sent, approved, rejected and expired — with validity tracking.

Order tracking

Order #ORD-1189 · 500 valves

ConfirmedProductionQCDispatchDelivered

Every stage visible to production, sales and the customer.

RFQ pipeline

New32
Technical review21
Quote sent16
Negotiation9
PO expected5

Illustrative data

Service requests

SR-0561 · Installation High
Assigned · engineer visit Thu 11:00
Installation Maintenance Complaint Warranty Spare part

Tickets, ownership and history against the machine you sold.

Product performance

Filter cartridge · Ø150128 enq.
SS ball valve · DN5096 enq.
PET bottle · 500 ml82 enq.

Most viewed, most enquired and top RFQ categories — real demand signal for your catalogue.

Customer communication

WhatsApp · sales

“Your quote #Q-2049 is ready. Datasheet and drawing attached.”

Email WhatsApp Follow-up Documents

Enquiries, RFQs, quotes, orders, sources, products and industries — one analytics view.

Sample dashboard · illustrative data · modules are scoped to your workflow

Custom systems

If your process is different, we can build around it.

Every manufacturing business operates differently. Some manage dealers. Some manage service engineers. Some manage RFQs and quotations. Some manage custom projects. Some manage repeat spare-part orders.

Instead of forcing your process into generic software, Filari can design custom workflows around your real operations — and keep them small enough that your team actually uses them.

Positioning

CRM is a supporting module — not the promise.

The promise is to simplify the complete business journey. CRM is one of the tools that supports it, added only where tracking genuinely helps.

Modules we can build, individually or together

Custom CRM
RFQ management
Quotation management
Dealer management
Distributor management
Service management
Complaint tracking
Installation workflow
Warranty
Spare parts
Order tracking
Customer portal
Supplier workflows
Approval systems
Custom reporting
ERP integration

Automation

Automate repetitive work. Keep human expertise where it matters.

Nobody should be manually acknowledging an RFQ at 11 pm, or remembering which quote needs a nudge on Thursday.

One RFQ, handled end to end

Five steps · no manual typing
01New RFQ arrivesFrom the website, WhatsApp, email or a dealer
Trigger
02Acknowledgement sentThe buyer knows you have it, within seconds
Instant
03Routed to the right teamBy product, region or value — no forwarding chain
Assigned
04Follow-up scheduledWith an owner and a date, not someone’s memory
Owned
05Quote status trackedSent, viewed, revised, won or lost — visible to everyone
Closed loop

What automation should do

Remove the typing, chasing and copying between inbox, Excel and WhatsApp.

What it should never do

Commit price, delivery, tolerance or capability on your behalf. That stays human.

Other automations manufacturers ask for

Brochure delivery Datasheet delivery Quotation reminder Dealer enquiry routing Service request intake Payment reminder Warranty reminder Review request Reorder reminder

ERP & existing systems

You don't need to replace everything.

If your ERP, accounting, inventory or other internal systems already work, Filari can evaluate how the new digital buyer journey should connect with them.

Modernise the customer journey without creating unnecessary internal chaos.

ERP
Accounting
Inventory
CRM
Payment
Email
WhatsApp
Support desk
Custom APIs

Integration depends on what your systems expose, and is scoped separately.

AI where it creates practical value

Use AI to reduce repetitive work — not to invent technical facts.

An assistant trained only on your approved product and company knowledge. Optional, usage-based, and off by default until you want it.

Product discovery assistant

Helps a buyer reach the right product or part from a plain-language description.

Technical knowledge assistant

Answers from your datasheets, manuals and approved documents only.

RFQ summary & classification

Summarises a long enquiry and tags it by product, industry and urgency.

Document search & multilingual

Finds the right drawing or certificate, and replies in the buyer's language.

AI must never invent specifications, certification, price, warranty, capacity or delivery commitments.

It works only with knowledge you have approved. Anything outside that scope is handed to a human.

Optional usage-based add-on

Our work

Real problems. Practical digital solutions.

Written as problem, build and outcome. Where we do not yet have permission to publish verified numbers, the outcome is described qualitatively rather than invented.

View all case studies
Industrial filters

Products buyers could not find

Challenge
A 60-page PDF catalogue, no product pages, enquiries arriving with no specification.
What was built
Searchable catalogue by category and micron rating, spec pages, datasheet downloads, product-level RFQ.
Outcome
Improved product discoverability and structured RFQ capture; sales now receives a complete requirement.

Placeholder case study — awaiting client approval

OEM spares

Enquiries scattered across six channels

Challenge
RFQs on WhatsApp, email and phone, tracked in three separate spreadsheets.
What was built
Part-number search, drawing upload, single enquiry inbox with routing and follow-up tasks.
Outcome
Centralised enquiry workflow and reduced manual data handling between sales and engineering.

Placeholder case study — awaiting client approval

Packaging

Buyers could not judge fit or MOQ

Challenge
Capacity, neck size, material and MOQ were only answered on a call.
What was built
Filterable range by capacity and neck size, MOQ shown up front, enquiry form pre-filled from the product.
Outcome
Better technical content organisation and faster access to customer information for the sales team.

Placeholder case study — awaiting client approval

The shift

From scattered digital activity to a connected buyer journey.

Before

  • Generic website
  • PDF catalogue
  • WhatsApp enquiry
  • Email RFQ
  • Excel tracking
  • Manual quotation
  • Forgotten follow-up
  • Manual service requests

After

  • Premium website
  • Searchable catalogue
  • Structured RFQ
  • Central enquiry flow
  • Quotation tracking
  • Automated follow-up
  • Order tracking
  • Service workflow & analytics

Building the website is step one

Help more buyers discover the capabilities you already have.

The Filari Growth Partnership is monthly work on visibility, content and conversion — the part that compounds after launch.

Visibility

Technical SEO, product pages, industry pages, application pages, Google visibility, AEO, GEO and AI-search readiness.

Content

Technical blogs, case studies, comparison content, LinkedIn and B2B content, exhibition and product campaigns.

Conversion

Landing pages, review management, RFQ analytics, conversion improvement and Norevi visibility opportunities.

We do not promise more buyers. We help make your products and capabilities easier to find, evaluate and enquire about.

Pricing

Build the digital system your manufacturing business actually needs.

Indicative ranges. Final scope and price depend on product count, workflow complexity and integrations.

Industrial business website

₹25,000–₹50,000+

  • Company & capability pages
  • Products and industries
  • RFQ form and downloads
  • CMS, SEO foundation, analytics
Most popular

Professional manufacturing website

₹50,000–₹1,00,000+

  • Dynamic technical catalogue
  • Industry & capability pages
  • Advanced RFQ and search
  • Case studies, downloads, CMS
  • Automation foundation

Advanced industrial platform

₹1,00,000–₹3,00,000+

  • Large product database
  • Complex RFQ and customer accounts
  • Dealer and service workflows
  • Integrations, advanced automation

Custom manufacturing system

₹3L+ / custom

  • ERP integration, custom CRM
  • Dealer and customer portals
  • Service platform
  • Quotation engine, custom workflows

Add-ons

Advanced CRM AI agent WhatsApp automation Dealer portal Customer portal Product configurator Quotation engine ERP integration Mobile app Advanced analytics Marketing automation

FAQ

Manufacturing digital questions, answered.

What should a manufacturing website include?

Products or capabilities, specifications, applications and industries served, certifications, technical downloads, case studies, and a structured RFQ path on every product page.

Can Filari build a searchable industrial catalogue?

Yes. Products can be structured by category, model, specification, application, material or any other field your data supports, with filters and search built on top.

Can buyers upload drawings with an RFQ?

Yes — PDF, DWG or STEP files, subject to the file-size, storage and security configuration we agree during scoping.

Can enquiries automatically go to different sales teams?

Yes. Routing can be based on product, category, geography, enquiry type, dealer territory or any rule your team already uses.

Can you build quotation management?

Yes — creating or uploading quotations, sharing them, tracking status and validity, and reminding the owner before a quote expires. Pricing decisions stay with your team.

Can the website connect with ERP?

Where the ERP exposes an API or a supported export, yes. We evaluate what the integration can realistically do before committing to it, and scope it separately.

Can you build a custom CRM for our manufacturing process?

Yes. We design the workflow first and then build only the modules that workflow needs, so the system stays small enough for your team to use every day.

Can we create dealer or distributor portals?

Yes, as an advanced or custom module — dealer logins, territory-based enquiries, price lists, order history and stock enquiry.

Can customers request service or spare parts online?

Yes. Installation, maintenance, complaint, warranty and spare-part requests can each have their own form, routing and ticket history.

Can AI answer technical product questions?

An assistant can be configured around your approved product and company knowledge. It should never invent specifications, certification, price, warranty, capacity or delivery commitments — anything outside its approved scope goes to a human.

Can Filari help with manufacturing SEO?

Yes — technical SEO, product and application pages, industry content, technical blogs, and AEO/GEO readiness so AI search engines can read and cite your capability pages.

Do you guarantee leads?

No. We improve discoverability, buyer experience, enquiry capture and digital execution. Actual orders depend on market demand, product competitiveness, pricing and your sales execution.

Let's begin

You built the manufacturing capability. Let's build the digital system around it.

Your machines, people, products and engineering expertise create the real value. Filari helps make that capability easier to find, understand, enquire about, buy from — and keep doing business with.

No obligation

A conversation about your process, not a sales script.

Free website audit

What your current site tells a technical buyer today.

Custom growth plan

Scoped to your product range and sales workflow.

Clear ownership

You own your data and content. Terms in writing.